Campaign studio.

Five focused propositions. Five landing pages. One practical launch plan.

Read-only review mode

All campaigns are proposed pilots. No ads, emails, outreach, or spend have been launched. Budgets, owners, and decision gates below are planning assumptions, not forecasts or measured results. The site remains private for review; landing pages use visitor-facing layouts and require no app account once site access permits visitors.

05Target audiences

05Tailored landing pages

4 weeksProposed pilot window

DraftCampaign status

Campaign plans

Open an execution brief for copy, proposed resources, qualification criteria, follow-up, and a message test.

Proposed campaigns and launch hypotheses
Campaign & audience	Message & offer	Landing page & execution brief
Draft pilot One portfolio. One diligence rhythm. Private equity deal teams	Keep every deal moving. Keep the evidence close. Offer: Portfolio-to-deal workflow walkthrough using sample data. CTA: Discuss your team's workflow	Preview landing page ↗Open example tracked link ↗ Execution brief Buyer Deal partner, principal, or head of deal operations Trigger Several acquisitions in progress; inconsistent status reporting across deal teams. Goal Qualify teams with a repeatable acquisition process and a defined diligence owner. Distribution LinkedIn role-targeted creative; approved house-list email; partner introductions. Four-week sequence Week 1: validate the message with 5 relevant buyers. Week 2: test dashboard-led creative. Week 3: offer a scoped walkthrough. Week 4: review qualified conversations and refine. Measurement Track campaign-attributed inquiries, qualified conversations, walkthroughs held, and agreed evaluation scopes. Calculate cost per qualified conversation only after spend is entered. Decision gate Pilot hypothesis: seek 5 qualified conversations and 2 agreed evaluation scopes. Rework targeting if the first 10 inquiries have fewer than 3 qualified fits. Suggested owner Suggested: founder / commercial lead Proposed resources Proposed test cap: $1,500 in media over 4 weeks, plus 12 staff hours. Unapproved; no spend scheduled. Draft ad copy Every acquisition has a next decision. See the requests, workstreams, and evidence behind it in one connected diligence workspace. Draft email subject A clearer view across your active deals Qualification Multiple-deal workflow, named internal owner, and a concrete process issue. No assumed pipeline value. Follow-up approach Ask about active deal volume, the current status process, and who owns rollout. Suggest one representative deal workflow for evaluation. Message experiment Portfolio visibility headline versus evidence-review headline; change one variable at a time.
Draft pilot Move from LOI to a clearer next step. Independent sponsors	A lean deal team. A more organized diligence process. Offer: Seller-request and specialist-handoff walkthrough. CTA: Plan a sponsor walkthrough	Preview landing page ↗Open example tracked link ↗ Execution brief Buyer Sponsor principal or deal execution lead Trigger A signed LOI or active diligence with a lean team and several specialist handoffs. Goal Start conversations about a specific acquisition's coordination needs. Distribution Sponsor communities where promotion is permitted; approved partner referrals; a small LinkedIn message test. Four-week sequence Week 1: review the LOI-stage message with 5 sponsors. Week 2: share a request-list creative. Week 3: run small-group walkthroughs. Week 4: inspect fit and repeated objections. Measurement Track attributed inquiries, active-deal fit, walkthrough attendance, and scoped follow-ups. Record how many inquiries are researching versus executing a deal. Decision gate Pilot hypothesis: seek 4 qualified sponsor conversations and 2 scoped follow-ups. Pause paid tests if inquiries consistently lack an active deal or clear need. Suggested owner Suggested: founder / partnerships lead Proposed resources Proposed test cap: $750 over 4 weeks, plus 10 staff hours. Unapproved; community and referral activity first. Draft ad copy A lean deal team still needs a clear process. Keep the seller's requests, specialist work, and unresolved questions connected. Draft email subject What is still missing before your next deal checkpoint? Qualification Named acquisition stage, timeline, and coordination owner. Never imply financing or closing is assured. Follow-up approach Ask about stage, deadline, existing advisors, and the most difficult handoff. Walk through requests and findings before discussing scope. Message experiment Seller request-list angle versus specialist coordination angle.
Draft pilot Your first acquisition, with a clearer process. Search funds and first-time acquisition entrepreneurs	Know what to ask. Know what comes next. Offer: Two-minute App Flow guide, editable sample workspace, and a first-deal conversation. CTA: Discuss your first deal	Preview landing page ↗Open example tracked link ↗ Execution brief Buyer Searcher, acquisition entrepreneur, or first-time buyer Trigger Moving from search into LOI or learning how to organize first-deal diligence. Goal Build informed demand and qualify buyers approaching a real diligence process. Distribution Educational community posts with permission; alumni or entrepreneurship newsletters by agreement; organic search content. Four-week sequence Week 1: test an educational message with 5 searchers. Week 2: share the App Flow guide. Week 3: offer a sample-workspace session. Week 4: separate learning demand from active deal needs. Measurement Track campaign-attributed inquiries, learning-stage versus active-deal mix, walkthroughs held, and follow-ups with a concrete next step. Video views are not currently instrumented. Decision gate Pilot hypothesis: seek 6 useful conversations, including 2 buyers preparing active diligence. Favor educational nurture when timing is distant. Suggested owner Suggested: content / community lead Proposed resources Proposed test cap: $500 over 4 weeks, plus 14 staff hours. Unapproved; emphasize educational distribution. Draft ad copy Your first acquisition comes with unfamiliar questions. Explore the diligence journey, practice with sample data, and prepare better conversations with your advisors. Draft email subject A practical way to explore your first diligence workplan Qualification Stage, target timing, advisor involvement, and the specific workflow they need to understand. Avoid professional-advice claims. Follow-up approach Ask whether they are learning, evaluating a target, or under LOI. Share the relevant workflow; qualify timing before proposing a live engagement. Message experiment 'Know what comes next' versus 'Practice before your first deal' messaging.
Draft pilot Put the evidence behind your advice. Transaction advisory and accounting firms	From client files to a reviewable conclusion. Offer: Source-to-adjustment-to-report walkthrough; optional Partner Network discussion. CTA: Explore an advisory workflow	Preview landing page ↗Open example tracked link ↗ Execution brief Buyer Transaction services partner, QoE lead, or advisory practice manager Trigger Recurring engagements with fragmented requests, adjustment support, or reviewer handoffs. Goal Identify a firm-owned workflow evaluation and potential partnership fit. Distribution Accounting and advisory networks by agreement; targeted LinkedIn creative; permissioned partner outreach drafts. Four-week sequence Week 1: review positioning with 5 practitioners. Week 2: show an adjustment-register example. Week 3: run a reviewer-focused walkthrough. Week 4: agree evaluation criteria with interested firms. Measurement Track qualified firm inquiries, reviewer participation, completed walkthroughs, and written evaluation criteria. Track partnership interest separately from product interest. Decision gate Pilot hypothesis: seek 4 qualified firm conversations and 2 workflow evaluations. Revise the offer if requests center on integrations the app does not provide. Suggested owner Suggested: partnerships / product lead Proposed resources Proposed test cap: $1,000 over 4 weeks, plus 14 staff hours. Unapproved; no referral terms assumed. Draft ad copy The number is only part of the story. Keep source files, proposed adjustments, findings, and the review narrative connected. Draft email subject From source file to a reviewable diligence narrative Qualification Practice owner, recurring engagement need, and an evaluation workflow. No assurance, compliance certification, or white-label capability claims. Follow-up approach Ask about engagement type, review steps, file formats, and existing tools. Agree a narrow sample-data evaluation before discussing any live-data workflow. Message experiment Evidence traceability versus reviewer handoff messaging.
Draft pilot Bring context to the credit conversation. Acquisition lenders and credit teams	A clearer diligence package for the next credit discussion. Offer: Illustrative lender-package and financial-context walkthrough. CTA: Discuss a lender-focused walkthrough	Preview landing page ↗Open example tracked link ↗ Execution brief Buyer Acquisition finance originator, credit officer, or lending partnerships lead Trigger A borrower diligence package needs clearer financial context and supporting findings. Goal Validate lender-package usefulness and identify appropriate collaboration paths. Distribution Existing finance relationships with permission; lender or advisor introductions; a focused LinkedIn content test. Four-week sequence Week 1: validate the information needs with 5 lenders. Week 2: share a financial-context creative. Week 3: show the report workflow. Week 4: compare requests against current product capabilities. Measurement Track relevant lender inquiries, package-review conversations, requested scope, and agreed next steps. Do not count financing approvals as a platform conversion metric. Decision gate Pilot hypothesis: seek 3 qualified lender conversations and 1 agreed sample-package evaluation. Stop any creative that implies credit approval or automated underwriting. Suggested owner Suggested: founder / lending partnerships lead Proposed resources Proposed test cap: $750 over 4 weeks, plus 10 staff hours. Unapproved; relationship-led discovery first. Draft ad copy Bring the financial context and material findings into the same conversation. Explore an organized diligence package with connected evidence. Draft email subject A clearer starting point for the credit discussion Qualification Acquisition lending use case, named reviewer, and defined information need. Access and commercial scope must be agreed separately. Follow-up approach Ask which package questions are hardest to resolve, who reviews them, and how information is shared today. Clarify that lending decisions remain entirely with the lender. Message experiment Financial context versus evidence-linked package messaging.

Before a campaign launches

Validate the audience and message with buyer conversations. These plans are based on current product capabilities, not historical campaign performance.
Assign an owner, approve the offer and test cap, and confirm which channels you have permission to use.
Review each landing page and enable the intended site audience separately. No sharing setting was changed here.
Use consistent campaign links. Inquiry submissions save the campaign slug and supplied UTM fields with the request; pageviews and clicks are not currently tracked.
Review fit and inquiry quality weekly. Launch targets are hypotheses and should change with evidence.

Campaign studio.

Campaign plans

One portfolio. One diligence rhythm.

Move from LOI to a clearer next step.

Your first acquisition, with a clearer process.

Put the evidence behind your advice.

Bring context to the credit conversation.

Before a campaign launches